From a problem
we couldn't ignore.
We started by solving our own problem.
Since 2016, we've been deep in crypto. And if there's one thing we saw break, again and again — it was onboarding. Payments failing. KYCs stuck in limbo. Users giving up before they ever made their first transaction.
The entry point into crypto was a mess, and it was costing the whole industry millions of users. So we stopped waiting for someone else to fix it.
We built our own fiat-to-crypto engine — designed for speed, scale, and simplicity. But as we scaled, we learned something that no amount of engineering alone could solve: to go global, you have to go local.
Every market has its own payment rails, its own compliance landscape, its own way people move money. A solution built for one geography breaks in another. So we went deep — into local banking relationships, regional payment methods, and country-specific regulatory frameworks — market by market.
That combination of global infrastructure and local execution is what powers 1.5M+ users and 400+ businesses — including MetaMask, Bybit, and Bitget — across 60+ countries, supporting 500+ cryptocurrencies.
Buy, sell, swap cross-chain, spend via gift cards, move value through stablecoins. All on one infrastructure layer.